I was recently asked to write a short article for a creative industry mag.
The theme was Desperation.
Why do we hide desperation? It seems a peculiarly British trait.
Want something, but for God’s sake don’t let anyone know how much. Meet someone you like. Pretend you don’t. Feel like your life’s falling apart, that the last, proverbial straw is looming? Keep it
to yourself.
Desperation and advertising go hand in hand. And yet we still deny its existence. Faced with a bare wall, at 3am in the
morning when the coffee has stopped working and the dubious bottle of
whatever-alcohol-brand-you-last-pitched-for has been cracked open, we will confidently
tell each other that everything’s ok.
That the three crap ideas in front of us are the best thing we could have done.
But why?
But why?
Desperation got me a job. Sheer, bloody
minded, torturous desperation. As soon as I gave into it, doors started opening.
Before that it kept me awake during the late night portfolio building of university. It made me knock on doors. Talk to strangers. Go back and knock on the same doors.
And
now, I watch the friends that kept their desperation alive, get even further.
It keeps you keen, and forces you to make
big, bold and sometimes brilliant decisions.
Desperation inspires brilliant works of
art.
Would Romeo and Juliet have been half as
good if Romeo had just shrugged his shoulders and said, ‘Yeah, I’m not that into her…”
Would the frenetic, passion-infused work of
Van Gogh have been a fraction of its tortured brilliance if he hadn’t been driven by the pure and utter
desperation to be heard?
Put simply, desperation makes you brave. And
perhaps more importantly it makes you honest.
So that is my advice. To my often all too complacent
self and to anyone thinking of a career in a creative industry.
Give in to desperation, see where it get
you.
{Starry Night over the Rhone, Vincent Van Gogh, 1888}
No comments:
Post a Comment